Firmpilot is building the next generation of intelligent marketing for law firms. We are a fast-growing, venture-backed SaaS company in the legal tech industry, having recently increased our total amount raised to $12 million in funding, most recently led by Thomson Reuters Ventures and HubSpot Ventures. Our mission is to help law firms modernize and grow through innovative technology – and our journey is just getting started.

Role Overview

We’re looking for our first Product Marketing Manager who will play a critical role in accelerating our growth, driving revenue, and increasing client engagement. In this role, you will bridge the gap between our rapid product development and our go-to-market strategy. You’ll ensure that each new feature launch is well-positioned, our sales team is armed with compelling collateral, and our clients fully understand and utilize our platform’s value. This is a high-impact, hands-on role for a strategic marketer who can craft a compelling story and enable teams to win in a competitive market.

Key Responsibilities

• Sales Enablement & Battlecards: Develop comprehensive battlecards and competitive selling guides to equip our sales team with the tools to win against competitors.
• Content & Collateral Creation: Create feature-specific case studies, one-pagers, and ROI calculators that highlight the value of our platform and support the sales cycle.
• Customer Testimonials & Demos: Produce persuasive customer testimonial videos and product feature demo content to showcase real-world success and product capabilities.
• Training & Enablement: Build and maintain training materials for both internal teams (Sales, Customer Success) and clients, ensuring everyone knows how to articulate and leverage our product’s features and benefits.
• Feature & Product Launches: Collaborate cross-functionally with Product, Sales, Design, and Customer Success teams to plan and execute successful product launches – including developing positioning, messaging, and launch communications.
• Positioning & Messaging: Continuously refine our product positioning and value propositions for different market segments, and ensure all collateral and messaging are aligned, consistent, and effective.
  
  

Requirements

• SaaS Product Marketing Experience: Proven experience in product marketing for a SaaS company (mid-to-senior level, ideally 5+ years), with a track record of successful feature launches and sales enablement initiatives.
• Storytelling & Positioning: Skilled in crafting compelling product stories, clear messaging, and differentiated positioning that resonates with target audiences.
• Sales Enablement: Experience creating high-impact sales collateral (battlecards, case studies, ROI tools) and training sales teams on how to use them effectively in competitive selling situations.
• HubSpot Knowledge: Strong understanding of marketing automation and CRM tools like HubSpot (HubSpot certification is a plus).
• Communication: Excellent written and verbal communication skills – able to distill complex concepts into easy-to-understand content and present it confidently to both internal teams and clients.
• Data-Driven Mindset: Analytical approach with the ability to use data and metrics to drive marketing decisions and demonstrate the impact of your initiatives.
• Domain Expertise (Bonus): Experience marketing legal tech products or selling into the legal industry is a huge plus. (Understanding law firm needs and workflows will help you hit the ground running.)
  
  

Expected Outcomes

Success In This Role Will Be Measured By

• Increased Competitive Win Rate: Equipping the sales team to win more deals by outmaneuvering competitors with superior positioning, knowledge, and collateral.
• Accelerated Revenue Growth: Driving new customer acquisition and upsells through effective go-to-market strategies and product marketing campaigns, directly contributing to faster revenue growth.
• Higher Client Engagement & Retention: Boosting product adoption, client engagement, and retention by clearly communicating product value and ensuring clients fully leverage new features to achieve ROI.
  
  

Why Join Firmpilot?

• High-Impact Role: You will shape how our product is presented to the market and have a direct influence on our company’s growth trajectory. This is an opportunity to build the product marketing function from the ground up and make a real difference.
• Growth & Learning: Join a fast-paced startup environment where you’ll work cross-functionally and wear many hats. You’ll collaborate closely with our Product, Sales, and Leadership teams, gaining experience and learning at a rapid pace.
• VC-Backed Startup: Be part of a venture-backed company (investors include Thomson Blumberg Capital, SaaS Ventures, Reuters Ventures and HubSpot Ventures) with strong financial support and a vision to transform marketing for law firms. Your work will be backed by a team and resources dedicated to innovation and growth.
• Innovative Product: Work on a cutting-edge platform that is changing how law firms attract and serve clients. You’ll have a front-row seat to innovation in the legal tech space and the chance to tell the story of a product that truly helps professionals succeed.
• Flexible Work Environment: We offer flexibility in work arrangement – join us remotely or in-person, whichever suits you best. We value results and collaboration, not where you sit.
  
  

Location: Flexible – remote or in-person. We have team members in several locations and are open to candidates anywhere who have the right experience.

If you’re excited to take on a pivotal marketing role at a high-growth legal tech startup and drive real results, we’d love to hear from you! Apply today to join Firmpilot and help shape the future of law firm marketing.

Salary Range: $ 115,000 - $140,000 base