RueData: Turning Transportation's 2nd Most Costly Liability Into an AI-Driven Asset

Founded: 2022

Invested: Valor led seed round in 2025

Categories: AI, logistics, transportation

Valor Ventures led the seed round in RueData, an AI-driven platform helping trucking fleets reduce tire costs, improve safety, and optimize fleet performance, in 2025. The company supports over 50,000 vehicles for fleets like Cemex, PepsiCo bottlers, and Abarta, a Coca-Cola bottler in Pittsburgh. It is scaling adoption of its tire intelligence and fleet optimization software across large commercial fleets.

RueData addresses a critical but historically under-optimized problem in trucking: tires are fleets’ second-largest operating expense after fuel, yet they are typically managed as static inventory rather than as a dynamic optimization challenge.

AI-Powered Intelligence for Modern Fleets

RueData’s platform centralizes tire data and applies AI models across key operational variables—including vehicle type, load weight, routes, driving behavior, and environmental conditions—to deliver predictive maintenance and optimization recommendations.

Rather than reacting to failures, fleet operators using RueData can proactively manage tire performance, reduce unnecessary wear, and prevent blowouts before they occur. The result is a safer, more efficient fleet with materially lower operating costs.

Customers using RueData have reported:

• ~30% reduction in tire-related costs

• Up to 79% fewer on-road flats and blowouts

Improved fleet reliability and driver safety

RueData was founded by Sebastian Baquero, whose career in trucking began in tire importation and sales. Years of working directly with fleet operators gave him firsthand visibility into how preventable tire failures and inefficiencies compound into significant financial and operational risk.

That experience led to a deliberate pivot from tire sales to software—building a system designed to predict and prevent problems rather than simply replace failed components.

Beyond Cost Savings: Safety and Sustainability

In addition to improving fleet economics, RueData’s platform supports sustainability goals by extending tire life and reducing waste. Globally, more than 1.5 billion tires are discarded each year, and tire wear is a meaningful contributor to microplastic pollution. By helping fleets use tires more efficiently, RueData aligns cost reduction with environmental impact.

Valor invested in RueData because the company is applying AI to a massive, overlooked operational category—turning raw fleet data into predictive intelligence that delivers immediate ROI, improved safety, and long-term structural advantage for commercial fleets.