Optimizing The Last Mile Opportunity: MapMyCustomers Geo-First Interface for Sales

Founded: 2018
Invested: 2019 in first round, out of angel fund
Categories: martech, enterprise saas

In 2019, “Valor invested because MapMyCustomers has a unique approach to solving one of the biggest pains--quality sales time with customers. It’s being created by an innovative team that lives the mission--never satisfied, always curious, and continually hungry,” says Lisa Calhoun.

"As a major value-add investor, Valor is going to be a key partner in helping us build a diverse team that is able to out-compete the market," says Matt Sniff, founder. "They're going to directly help us push MapMyCustomers into the hands of the many enterprises that stand to benefit from a disruptive field sales productivity platform. They're going to make sure we're focused on solving for the customer. We're very excited to be partnering with Valor."

As we got to know them during the diligence process, here are some of the big ideas we enjoyed sharing, debating and are excited about backing alongside co-investors including Las Olas VC and Co-Founders Capital.

Transforming the sales stack

As you know, the “sales stack” is maturing rapidly. Hundreds of startups are working on problems like making your landing page better, pushing for sales team timing optimization, precision-scripting your emails, driving traffic through ad platforms, automating your call queue, robot-writing your social media, teaching AI to sell . . . Few startups are working on “the last mile”--the actual customer engagement face-to-face rather than digitally.

Large, valuable market

It’s no surprise the booming CRM market just took over databases as the largest single software market in the world last year. It’s on track for $80 billion in annual sales by 2025.

Many software approaches to enhancing the sales stack will deliver incremental results. Email was inspiring as a new sales engagement tool in the late 90s--almost everything else is incremental. Texting is incredible this decade in the sales arsenal--almost everything else, incremental. Despite automation and AI, many B2B sales are still driven at the initial stage by people. This is particularly true in some of the largest industries in the world, like automotive, healthcare and pharma, oil and gas, and utilities.

There hasn’t been a game-changing innovation in face to face sales yet.

Over 30,000 downloads in 55 countries show MapMyCustomers might just be it.  Their team is relentlessly solving to optimize facetime. MapMyCustomers is the only sales execution platform purpose-built for the mobile sales team.

“Our goal is to become the all-in-one, go-to solution for field sales, much like ServiceTitan has done for field service,” says Matt Sniff, founder. “Our filters allow you to filter data according to groups, date added, distance and every other field you find in your CRM. This helps you easily micro-target customers and breakdown exactly where your key customers are compared to your prospects.”

The insights that informed the first build came directly from the founder, Matt Sniff’s, background. His father, a field sales leader, raised him on stories of adventures from the field. When Matt cut his teeth as a developer, his first product was a mapping tool to help his dad sell more efficiently.  When MapMyCustomers sales cleared $100K ARR, Matt quit his day job as an engineer at Silicon Valley unicorn Climate Corp, reached out to his room-mate Luis Davila, and the two started building full time.